These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. In this article we explain how colors make you feel and what impact colors can have on our emotions.
Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action think stop signs, hazard warnings and barrier tape.
Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. If a company wants to display health, beauty or security, incorporate these colors. Happy colors are bright, warm colors like yellow, orange, pink and red. Pastel colors like peach, light pink or lilac can also have an uplifting effect on your mood.
The brighter and lighter a color, the more happy and optimistic it will make you feel. Another way colors can create happy emotions is by combining multiple primary and secondary colors together for a youthful, colorful effect. Sad colors are colors that are dark and muted.
Cool colors like blue and green can make you feel calm. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect. Neutrals like white, beige and grey can also make you feel calm. The fewer colors you combine and the more simple and pared back a design is, the more calming it will feel.
Strong, bright colors and neon colors can have a powerful effect on emotions. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes. These colors will grab your attention and stand out from their surroundings.
Highly pigmented, strong colors like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized. Photograph: Cas Cornelissen via Unsplash. Red is the warmest and most dynamic of the colors—it triggers opposing emotions. It is often associated with passion and love as well as anger and danger.
If you want to draw attention to a design element, use red. But use it as an accent color in moderation as it can be overwhelming. Color can play an important role in conveying information nonverbally , creating certain moods, and even influencing the decisions people make.
You can then choose the look you want to present, both personally and professionally, to get the results you want. In its simplest terms, color psychology has become a popular area of color theory that assigns emotional and psychological connotations between colors and emotions. Many of these meanings are universal because they have an effect on the brain but some are only cultural. When traveling, it would be wise to research the accepted and non-accepted colors for any family or cultural event you are attending abroad.
Whether you like a color frequently depends on childhood memories and your association between colors and feelings. If your mother made you wear yellow one day and your classmates made fun of you, yellow is not likely to be your favorite color as an adult. Sometimes a hue can have many connotations for you. For example, you may choose to wear an orange blouse one day because:. How do colors affect moods?
While perceptions of color are somewhat subjective, some effects have universal meaning. Colors in the red area of the spectrum can be yellow-based such as scarlet red and red-orange are known as warm colors. These warm colors evoke emotions ranging from feelings of comfort and warmth to feelings of hostility and anger. Reds can also have an undertone of blue and are known as cool colors such as burgundy, ruby, raspberry, deep cherry.
These colors are often described as calm but can also call to mind seriousness and dignity. Red attracts the most attention and is associated with strong emotions , such as love, passion, and anger. Red is vibrant, stimulating and exciting with a strong link to sexuality and increased appetites. Red is energizing and exciting, motivating us to act. It can also give confidence to those who are shy or lacking in willpower. It exudes a strong and powerful masculine energy.
It enhances metabolism , increases respiration rate, and raises blood pressure. Wear red to energize the group or the meeting but in smaller patches of the outfit, such as a blouse or scarf.
All were asked to write down both concrete objects and symbols or abstract concepts associated with particular colors, and then they were asked how much they liked the particular objects and concepts or symbols. Objects were the crux of the color preferences for the Americans, while the concepts and symbols mattered more to the Chinese participants. Then there are color consultants who help advise companies on packaging and logos, offices on how to boost productivity or create areas of relaxation, and homeowners on how to tailor each room.
It's your turn to Ask Smithsonian. When not chasing down a story from our nation's capital, she takes in the food, music and culture of southwest Louisiana from the peaceful perch of her part-time New Orleans home. No matter how you want to feel in your home, color can help foster that mood. Color can have a powerful effect on the way we feel when we walk into a room. Certain shades can trigger feelings of warmth and comfort, inspire joyful spirits, or establish a soothing ambiance.
It all comes down to color theory , which attempts to explain how humans perceive color and how different hues relate to each other. There is a vast body of research on how color impacts mood , linking warm shades like red and yellow to feelings of excitement and delight. Conversely, hues from the cooler side of the color wheel , such as blue and green, are associated with calm and relaxation.
These responses are often inherently psychological, but they can also be influenced by our cultures and lived experiences, says Michelle Bove, founder of interior design and architecture firm DesignCase.
So while there are certain general truths about how color makes us feel, it's also highly subjective. Shaw relates our varied feelings around color to music preferences. The key is to decorate with accessories and paint-color choices that resonate positively with you and help encourage the mood you want to create.
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