Why is storytelling important




















They build familiarity and trust, and allow the listener to enter the story where they are, making them more open to learning. And stories are more engaging than a dry recitation of data points or a discussion of abstract ideas. Take the example of a company meeting. At Company A, the leader presents the financial results for the quarter. Company A employees come away from the meeting knowing that they made their numbers.

Company B employees learned about an effective strategy in which sales, marketing, and product development came together to secure a major deal. Employees now have new knowledge, new thinking, to draw on. Something for everyone Another storytelling aspect that makes it so effective is that it works for all types of learners. In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations.

Another 40 percent will be auditory, learning best through lectures and discussions. The remaining 20 percent are kinesthetic learners, who learn best by doing, experiencing, or feeling. Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes. Storytelling provides children with a window to new worlds. It gives them the opportunity to learn new ideas and information; without realising it, they are learning valuable life lessons through hearing an engaging, exciting story.

At Kumon, developing a love of reading is the cornerstone of our English programme. We have an accompanying Recommended Reading List , packed full of wonderful books for children of all ages. Why not have a look and pick something new to read for the weekend? Open a Kumon centre. Toggle Navigation Menu Centres Close.

Ability development for any child at any age. Home Our Blog The benefits of storytelling. Articles about reading. Related Posts Latest. Oral story-telling has its own legacy, and this is evident in many ancient cultures. It is likely to have been around ever since humans could speak a language. Our ancestors probably gathered around a fire and expressed their thoughts, beliefs, fears and heroism through oral narratives.

It is often these stories that are passed on through generations. For some, the best way to learn about their culture, beliefs and history is to listen to elders, and to then pass this on to younger generations. Family traditions have been built through stories told. As we approach the quarter-mark of the 21st century, governments, companies and institutions are looking towards preparing the people of today to suit future requirements.

There is a need for the current generation to be aware of the workings and events of the world around them, relate to different people, cultures and situations, tell their own authentic stories and inspire people to take action from their stories.

At present, there is a huge global push for sustainability and for protecting our planet. By gathering stories from across the world, this generation has the opportunity to make big changes. They can pass on their knowledge and experiences to others who will work together and continue to fight for the greater good. Storytellers in society open up worlds of possibility through words and imagery. They allow us to connect to their journey and expand our own understanding of the world around us.

They allow our minds to explore and help us build images. When people consume the information in a story, it sparks their imaginations, and that results in discussions, ideas and potentially new initiatives, products and services.

They often want to know more, to dig deeper into the story and keep it alive. At its core, however, storytelling is about connection and communication. It helps us to understand their actions or opinions and may open our eyes to the different backgrounds which our peers come from. It may make us change our opinions or seek to further our knowledge about the topic of the story.

This makes it imperative for us to hear different stories from a wide variety of people and cultures, and also share our own story with the world. By sharing our personal story, people not only get to know us better, but we can add value to them by sharing our journey, successes and failures alike.

We can seek new ideas and also find common ground.



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