The information that is collected using this setting includes your customer's name, location, email address, and phone number, as well as their browsing behavior in your online store. The Maximum setting shares your customer's personal information to match users on Facebook's network. For more information about data sharing, refer to Cookies and customer tracking.
You can enable customer data sharing during the set up of Facebook Shop , Instagram Shopping , and Facebook Marketing. You can also enable and change your Facebook customer data sharing settings at any time in the Facebook channel settings.
If you haven't connected a Facebook pixel, then click Connect on the pixel that you want to use for customer data sharing. After you add a Facebook pixel in Shopify, the pixel tracks certain events on your online store, such as when a customer views a certain page.
You can use the data from these events to learn more about how customers interact with your store. Learn more about using Facebook pixel events to create campaigns and track conversions at the Facebook Help Center. Events that track an order value use an order's subtotal, which doesn't include taxes or shipping costs. This means you can use the Graph API directly in your browser. For example, requesting this URL in your browser Almost all requests are passed to the graph. The single exception is video uploads, which use graph-video.
Access tokens allow your app to access the Graph API. Almost all Graph API endpoints require an access token of some kind, so each time you access an endpoint, your request may require one. They typically perform two functions:. Visit our access token documentation to learn more. A node is an individual object with a unique ID. For example, there are many User node objects, each with a unique ID representing a person on Facebook.
You can get a list of all fields, including the field name, description, and data type, of a node object, such as a User, Page, or Photo. The resulting JSON response will include the metadata property that lists all the supported fields for the given node:. If you had a User access token, you could retrieve a User's name and ID by using:. An edge is a connection between two nodes. For example, a User node can have photos connected to it, and a Photo node can have comments connected to it.
The following cURL example will return a list of photos a person has published to Facebook. Fields are node properties. When you query a node, or an edge, it returns a set of fields by default, as the examples above show. However, you can specify which fields you want returned by using the fields parameter and listing each field. Read on to find out all about it! Over the last couple of years, more and more people have expressed their concerns about the way user data is collected through third-party cookies and processed by other platforms.
In response to this, a number of technology companies have changed their policies around data tracking. The iOS 14 update will add a new prompt screen to the App Store with information about app privacy, tracking data, and linked data, and an in-app permission prompt for opt-in for tracking. As users are required to explicitly give consent to be tracked after the update, it is expected that many users will choose to opt out.
Considering the loss of much data needed for targeting and measurement, the update will have a significant impact on digital advertising. Once Apple makes the prompt mandatory, advertisers running campaigns to iOS 14 users are going to be impacted by the limitations on data sharing. As people are likely to opt out of tracking on iOS 14 devices, the size of your app connections and custom audiences for app and web activity may decrease.
Advertisers will be limited in their ability to measure the performance of iOS 14 app install campaigns on Facebook. Your pixel may only optimise for a maximum of 8 conversion events for each domain. This will impact campaigns that optimise for events beyond those 8 events.
Facebook will initially configure the conversion events they believe are the most relevant to your business based on your activity. You will be able to manage your preferences in Events Manager. All other events will unfortunately be unavailable for campaign optimisation.
Ad sets that were optimised for a pixel conversion event that is no longer available after the iOS 14 update, will be turned off. As a result of policies around third-party cookies changing, businesses are going to experience more difficulties tracking events on their websites via the Facebook Pixel. To help you as a business get ahead of these changes in the best and most fair way possible, Facebook introduced a Conversions API that allows businesses to share data directly from their server with Ads Manager.
0コメント